How can I make the viewer look at something we rather not pay our attention to? My work is a critique towards the food and meat industry and its marketing techniques used toward children. As an artist, I could never resonate with the provocative activist approach of making others aware of your point of view. I therefore focus on very specific food items that bother me, combining humour and childish elements to show my opinion in a light-hearted way. I amplify this by adding daily objects seen in supermarkets to form an installation. I get inspiration from the use of animals in or as products, in the broadest sense. What I find especially interesting is food that is processed in amusing shapes to get children’s attention. I exaggerate the fakeness of food by recreating it into ceramics. With these new creations, I invite you to see the subjects in a new perspective.

May contain traces of: lightheartedness, satire, animals, bright colours and youthfulness.

Best before: until no longer necessary. 

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