Tijgerbrood met berenworst 2022
130 x 5,5 x 130 cm
Ceramics, wooden frame
'Tijgerbrood met berenworst' is an installation that lets you reconsider the food you ate as a child. Children can be picky eaters and often lack the time and space to build a healthy connection with food. Food marketing responds to this by transforming food into cartoon-like characters based on animals to lure children into consuming their products. This process reshapes the animal into a more light-hearted representation in which the reality of the meat industry is less confronting to the consumer. The project exaggerates the fakeness of food by recreating it into ceramics, critiquing the food industry and its marketing techniques used toward children. In this exhibition, you will find different applications of "berenworst" placed within a 'butcher's shop' setting to visualize the distance between people and the animals they consume.
On show July 13th - 17th at Willem de Kooning Academie, Rotterdam